In a remarkable turn of events, “Ghostbusters: Frozen Empire” has surpassed expectations, securing an impressive $45.2 million opening weekend at the box office. Directed by Gil Kenan and produced by Jason Reitman, the sequel defied initial skepticism and mixed reviews to become a standout success in the Ghostbusters franchise.
Despite concerns about its reception, “Frozen Empire” experienced a notable uptick in attendance on Saturday, particularly among families. This surge in ticket sales propelled the film to achieve the second-best opening in Ghostbusters history, following the 2016 female ensemble installment.
The film’s domestic debut not only exceeded industry projections but also propelled the entire Ghostbusters franchise past the $1 billion mark, according to Sony. This milestone underscores the enduring popularity and cultural significance of the beloved franchise.
Internationally, “Frozen Empire” generated $16.4 million from 25 markets, contributing to its impressive global start of $61.6 million on a $100 million production budget.
While the film’s box office success is undeniable, it has not been without its critics. Despite receiving a B+ CinemaScore and an 84% audience score on Rotten Tomatoes, some fans and reviewers have expressed reservations about the sequel’s departure from the franchise’s traditional comedic tone.
Nevertheless, Sony’s marketing efforts, including targeted TV spots and social media campaigns, played a crucial role in driving audience turnout for “Frozen Empire.” Collaborations with influencers, AR experiences on Snapchat, and CGI landmark takeovers helped generate buzz and anticipation for the film.
Looking ahead, Sony faces important decisions regarding the future of the Ghostbusters franchise. While “Frozen Empire” has proven the enduring appeal of the Ghostbusters universe, the studio must navigate the delicate balance between honoring the franchise’s legacy and introducing fresh elements to captivate audiences.
As discussions about potential sequels and spin-offs continue, “Ghostbusters: Frozen Empire” stands as a testament to the franchise’s enduring popularity and its ability to resonate with audiences across generations.